Head to a department store and instead of confessing the heartbreak of your breakouts or the consternation about those new wrinkles to an immaculate sales person, you can find that elusive elixir to solve your skin troubles using an iPad.
Clinique is rolling out an iPad “self-guided skin care diagnostic tool” at select counters in the US later this month.
Clinique, a dermatologist-created line owned by Estée Lauder, has always tried to project a “scientific” image, with sales women wearing white lab coats. I seem to remember a 1.0 analog diagnostic tool — a counter device that you could slide parameters for your skin type to suggest products (the result – you always needed more products.
This is the latest instance of companies putting iPads into customer hands – from menus to store playthings – they just might end up replacing a few sales people.
