Canada’s Home Depot Cleverly Recycles iPod Billboard
3:19 pm, May 4th, 2009, Leander Kahney

To advertise it’s recycling chops, a Canadian home improvement company has cleverly recycled a giant Apple billboard in Montréal.
Canada’s version of Home Depot, Rona, hung a banner underneath an Apple billboard with a line of multicolored iPods dripping colored paint.
Rona’s banner shows the paint being collected in paint buckets. The clever mashup advertises the company’s paint recycling program.
“Nous recuperons les restes de peinture,” the tagline says, which translates to: “We collect leftover paint”
Link to Cyberpresse report in French.
Thanks Hypersky.
Posted by Leander Kahney in Advertising, News | Comment on this article












Actually, Canada’s “Home Depot” is Home Depot (check out homedepot.ca.
Rona is just a Canada-only franchise.
Lewis, on May 4th, 2009 at 3:38 pm
in Canada, we have a “Home Depot”. The website is http://homedepot.ca.
Anon, on May 4th, 2009 at 6:26 pm
Canada’s version of Home Depot isn’t Rona, it’s Home Depot. Both exist up here.
Hyasynth, on May 4th, 2009 at 6:28 pm
Wow. I was just going to repeat what Lewis said, but it seemed redundant.
Until “Anon” said it, then it was funny.
then Hyasynth just went over the top and it was redundant again.
The thing they’ve all forgotten to point out is that all the Home Depot’s in Canada are located in Igloos, so it’s kind of a seasonal business. There’s a couple of weeks in August where they melt.
Darcy McGee, on May 4th, 2009 at 10:06 pm
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Huckepack offline marketing « q48.de, on May 5th, 2009 at 5:18 am
Sorry…that last sentence should read “There’s a couple of weeks in August where they melt, eh. Hosers.”
Darcy McGee, on May 5th, 2009 at 5:35 am
I like it, but if apple likes it: I’ve no clou
But i’ll gues they don’t
Rik, on May 5th, 2009 at 7:46 am
You’re welcome, thought you’d like it.
Hypersky, on May 5th, 2009 at 8:10 am
two someone’s are going to get into trouble, even if just a slap on the wrist
1. this company for using the billboard in the first place
2. the person(s) who didn’t destroy the art work. cause you can bet that they were supposed to. there’s an apple store at the mall I work at here in California and I see them trashing posters, banners, set pieces and every one of them, I’ve been told, has to be slashed, cut up, punched apart, just so no one can dig them out of the trash.
Scott, on May 5th, 2009 at 9:12 am
It’s just a really big ruler.
Eoin, on May 5th, 2009 at 10:38 am
I bet Apple successfully sues for either trademark or copyright infringement.
Joseph, on May 6th, 2009 at 6:54 am