As is his wont, and despite his appearance at an earnings call earlier this week, Apple is starting off the Back to Mac event with some earnings, this time putting the Mac business in context.
Last year, the Mac side of Apple’s empire account for $22 billion, or 33% of their revenue. So Mac is still big business for Apple, despite iOS’ huge success.
“To put this in some context, the mac company, if it were standalone… and we have no plans to do that… would be #110 on the Fortune 500.”
Apple is making three times what they did on OS X five years ago. They have 50 million users world wide. One in five PCs sold at retail is over 20%, and last quarter, the Mac grew two and a half fold.
That’s a lot of Macs sold. OS X might be second tier to iOS right now, but it’s still huge business.