Apple’s China Stores Generate Highest Traffic, Profit of Any Company Store

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One of Apple's Stores in China.
One of Apple's Stores in China.
Photo: Apple
Apple’s Selitun Store in Bejing China.

Three years after opening doors in Beijing, China has Apple’s highest-grossing stores worldwide, outselling New York’s iconic Fifth Avenue “cube” location.

“Apple has an iconic product, and they are well-positioned in China,” said Ted Dean, president of Beijing-based technology consultant BDA China told Business Week. “There is a category of consumer in China that wants the best-in-class product, and they are willing to spend to get it.”

Apple’s Fifth Avenue store sells the equivalent of a Mercedes-Benz C300 in iPods, MacBooks and iPhones per square foot and is the top-selling store on the tony street.

But the four Apple stores in China generate, on average, the highest traffic and highest revenue of any company stores in the world, Chief Financial Officer Peter Oppenheimer said during the Apple earnings call recently.

Apple plans to open doors on 40-50 stores worldwide in 2011, over half of them will be outside the U.S.

Looks like we should update our bucket list of Apple stores to visit.

Via Business Week

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