Apple Ad Takes Aim at “Laptop Hunters”
11:08 pm, May 13th, 2009, Nicole Martinelli
This isn’t the first Apple ad out after Microsoft’s “Laptop Hunter” campaign, but this one responds directly to the ads where pseudo-everyday consumers shop around and pick PCs over Macs.
Here Megan stands between hip the Mac guy and a line of brown-suited PCs — like a dating game show? --  while she talks about her (computer) needs.
The PCs who don’t fit the bill file out but some are still lining up to win her affection until she says, “I just want something that works, without a lot of viruses or a ton of headaches.”
Leaving her alone with Mac Man. Cute couple.
Is the promise of long-term stability with little drama enough to combat the price claim made by the Microsoft ads?
Posted by Nicole Martinelli in Advertising | Comment on this article
Justin Long is hip????????
Darcy McGee, on May 14th, 2009 at 5:36 am
If only Apple would focus instead on debunking this myth that PCs are ultimately cheaper than Macs rather than continuing to drive home their frequently mocked “It just works” claim.
I have yet to find a PC configuration that ends up being cheaper than its Mac counterpart, or at least one that is significantly cheap enough to justify the lack of software/security/OS X. Every time I crunch the numbers with a PC user, they end up buying a Mac within a month. Just do a commercial where they crunch the numbers for you and show you just how awesome of a deal the iMac is.
Alex McElroy, on May 14th, 2009 at 2:30 pm