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Top 5 Things To Check Out at Macworld 2010

Macworld 2010 opens today. It is the 25th annual gathering of Mac users. That’s right, 25 years!
But thanks to the absence of Apple this year, this “Mecca for Mac Heads” may be the last. So check it out while you can.

The show runs for 5 days. The Expo showfloor opens on Thursday at noon.
For the [...]

Opinion: MacBook, or iMac + iPad?

20100208-imacipad.jpg

The announcement of the iPad has done a lot of things: it’s stoked up excitement in the Mac using community, it’s got a bunch of developers feverishly coding exciting new stuff, and it’s got retailers and cell phone companies the world over drooling over the money they can make from it.
And it’s also somewhat upset [...]

In Depth: 30 Days with the Nexus One

It’s been a month since my review of Google’s “SuperPhone”, the Nexus One. Since that time, we’ve surfed, updated facebook, navigated, called, played endless hands of cribbage and even tried to freeze it to death on a trip to Dayton Ohio. Follow me after the jump to find out does the “SuperPhone” stand the [...]

Apple second only to Microsoft in cash and investments… and that’s about to change

Silicon Insider posted this interesting graph putting into perspective exactly how large Apple is, compared with the other big three tech companies out there. And it’s all about cash.
Essentially, Apple is the second most cash rich company out there, with a little under $39.8 billion in cash and short and long term securities to call [...]

Apple Ad Takes Aim at “Laptop Hunters”

This isn’t the first Apple ad out after Microsoft’s “Laptop Hunter” campaign, but this one responds directly to the ads where pseudo-everyday consumers shop around and pick PCs over Macs.

Here Megan stands between hip the Mac guy and a line of brown-suited PCs — like a dating game show? --   while she talks about her (computer) needs.

The PCs who don’t fit the bill file out but some are still lining up to win her affection until she says, “I just want something that works, without a lot of viruses or a ton of headaches.”

Leaving her alone with  Mac Man. Cute couple.

Is the promise of long-term stability with little drama enough to combat the price claim made by the Microsoft ads?

Via Silicon Valley Insider

About the author

nicole_martinelli

Nicole Martinelli was born in San Francisco and has lived in Milan and Florence, Italy. Cultish tendencies and love for DIY increased while living on the Old Continent, where tech came late and cost more in Big Mac index terms. She's written for Wired.com, The New York Times and Newsweek. Since 1999, she's been tapping away at href="http://www.zoomata.com">zoomata. You can also find her on Facebook, Linked in and Twitter.

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2 comments

    Justin Long is hip????????

    If only Apple would focus instead on debunking this myth that PCs are ultimately cheaper than Macs rather than continuing to drive home their frequently mocked “It just works” claim.

    I have yet to find a PC configuration that ends up being cheaper than its Mac counterpart, or at least one that is significantly cheap enough to justify the lack of software/security/OS X. Every time I crunch the numbers with a PC user, they end up buying a Mac within a month. Just do a commercial where they crunch the numbers for you and show you just how awesome of a deal the iMac is.

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