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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

App Maker to Run Boston Marathon Dressed as iPhone

For the most part, iPhone app marketing comes down to getting listed on the App Store and maybe creating a YouTube video in hopes that a Mac blogger will pick it up. But some software makers take it to the next level. Take Jason Jacobs, the man behind Run Keeper, a pretty nifty app that tracks running, cycling, and walking using iPhone 3G GPS. It’s a lot like the Nike+ software, but with more features, such as mapping.

Anyway, in order to get the app a big boost, Jacobs didn’t stick with a typical viral media campaign or an e-mail blast to bloggers. He’s taking it upon himself to prove the utility of his application, Which is why he’ll run the Boston Marathon today dressed as an iPhone. The costume, which he worked on with a social media marketing class at Emerson College, includes a lot of black lycra, so we can only hope it isn’t too warm in Beantown tomorrow. The video above goes through their process.

And hey — the New York Times wrote about it. That’s a successful campaign already. So long as he finishes.

About the author

Petemortensen

Pete Mortensen is the communications lead for growth strategy firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

2 comments

    [...] App Maker to Run Boston Marathon Dressed as iPhoneCult of Mac, CAFor the most part, iPhone app marketing comes down to getting listed on the App Store and maybe creating a YouTube video in hopes that a Mac blogger will pick it up. But some software makers take it to the next level. Take Jason Jacobs, the man behind … [...]

    [...] App Maker to Run Boston Marathon Dressed as iPhone (via Cult of Mac) [...]

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