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Apple Now Accepting iPad Apps, Planning “Grand Opening” of iPad App Store

Apple is now accepting iPad apps for a “grand opening” of the iPad App Store, according to an email just sent to registered developers.
“iPad will begin shipping soon and your opportunity to be part of the grand opening of the iPad App Store starts today,” the email says.
There’s no details about when the store’s grand [...]

Security Expert: “Mac OS X Is Safer, But Less Secure”

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Tech site H-Online has an interesting story today, quoting security expert Charlie Miller about his forthcoming talk at the CanSecWest conference next week.
He says OS X is full of security holes. There are lots more than in Windows, he claims.
And yet: OS X is a safer system to use. Why? Because, in the words [...]

Apple Devotes Entire Home Page To Jerome York Obituary

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If ever you needed a sign that Apple was a different kind of technology company, this is it.
What other computer manufacturer would remove its top-selling, hype-inducing, industry-altering new product from the prime spot on its website home page, and replace it with an obituary to an investor?
This is one of those “Here’s to the [...]

Coming Soon: Steve Jobs, the Sitcom

Fake Steve creator Dan Lyons just signed a deal to bring Steve Jobs to another small screen near you.
The half-hour series called “iCon” is billed by the presser as “a savage satire centering on a fictional Silicon Valley CEO whose ego is a study in power and greed.”
Making sure the barbs prick will be the [...]

App Maker to Run Boston Marathon Dressed as iPhone

For the most part, iPhone app marketing comes down to getting listed on the App Store and maybe creating a YouTube video in hopes that a Mac blogger will pick it up. But some software makers take it to the next level. Take Jason Jacobs, the man behind Run Keeper, a pretty nifty app that tracks running, cycling, and walking using iPhone 3G GPS. It’s a lot like the Nike+ software, but with more features, such as mapping.

Anyway, in order to get the app a big boost, Jacobs didn’t stick with a typical viral media campaign or an e-mail blast to bloggers. He’s taking it upon himself to prove the utility of his application, Which is why he’ll run the Boston Marathon today dressed as an iPhone. The costume, which he worked on with a social media marketing class at Emerson College, includes a lot of black lycra, so we can only hope it isn’t too warm in Beantown tomorrow. The video above goes through their process.

And hey — the New York Times wrote about it. That’s a successful campaign already. So long as he finishes.

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

Email the author | Read more posts by Pete Mortensen.

2 comments

    [...] App Maker to Run Boston Marathon Dressed as iPhoneCult of Mac, CAFor the most part, iPhone app marketing comes down to getting listed on the App Store and maybe creating a YouTube video in hopes that a Mac blogger will pick it up. But some software makers take it to the next level. Take Jason Jacobs, the man behind … [...]

    [...] App Maker to Run Boston Marathon Dressed as iPhone (via Cult of Mac) [...]

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