LG’s Arena UI – Have They Paid for That?

Well, who doesn’t like a little Michael Jackson, dancing babies and quick, snappy edits in a smartphone commercial?

But does anyone think Apple’s legal department won’t soon notice the uncanny similarities between the UI for LG’s Arena and Apple’s own iPhone?

It’s no secret that Apple loves LG displays, but whether that love extends to a willingness to overlook LG’s ripping-off the iPhone’s UI remains to be seen. On the other hand, it’s possible LG licensed the UI. Neither Apple nor LG representatives were available for comment at press time.

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About the author

Lonnie Lazar

Lonnie Lazar is a writer-musician-web designer-attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

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Posted in Advertising, iPhone, Quickies, Software |

  • http://www.thephonelounge.com ThePhoneLounge

    As we know, Apple will protect their IP with force…remember all that nonsense when the Pre was announced? Will probably come to nothing. Loads of phones now rip off the iPhone UI.

  • http://www.technovia.co.uk Ian Betteridge

    Umm… it looks nothing like the iPhone. Unless you mean it has icons.

  • http://ochyming.wordpress.com Deocliciano Okssipin Vieira

    Huggh!

    Home screen is just like the iPhone, but the overall UI is inconsistent.
    And please, WHO made this ad?
    Looks amateurish!

  • http://www.mistermac.co.uk Stu

    BBC have a good review:

    http://news.bbc.co.uk/1/hi/programmes/click_online/7977206.stm

    Seems it’s all rather laggy

  • scott

    I don’t think it looks like an iphone…

    shouldn’t be a problem for Apple…besides every one loves LG cuz Life’s Good

    and it feels like a British commercial to me…could be wrong

  • http://www.we-rate-stuff.com brad

    Those dancing babies might be the most irritating thing ever

  • Cam

    British huh?? What gave it away?? The british accent!!