Apple May Give iCloud Away For Free With Lion

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Here’s an added incentive to upgrade to Apple’s soon-to-be-released Mac OS X ‘Lion’: free iCloud services.

The Cupertino, Calif. company will announce next week users who upgrade will get some iCloud services normally priced $99 for free, according to a Wednesday report.

However, don’t bet on the free service including music streaming. Apple likely will want to pass onto users the expense of paying the music industry for rights to store tunes on iCloud. One potential middle-ground will be Apple offering a free trial period, according to another report.

Apple could sweeten the deal by offering a low-cost pricetag for Mac OS X 10.7. Execs of the tech giant are “pushing for an aggressive price point on Lion — an approach the company already employed with great success when Mac OS X 10.6 Snow Leopard launched in 2009,” writes AppleInsider, citing a source with “an unproven track record.”

To provide the low-cost software, Apple may require purchases be made through its Mac App Store. There is precedence for such a move, with the company offering photo software Aperture for $79.99 – $120 less than the boxed version.

Apple’s Worldwide Developer’s Conference is expected to kick-off June 6 with CEO Steve Jobs delivering a keynote speech announcing iOS 5, Mac OS X Lion and perhaps a new iPhone.

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