MRIs Show That The Cult of Mac Might Be More Religious Than It Thinks

MRIs Show That The Cult of Mac Might Be More Religious Than It Thinks

Do you get feverish and sweaty when you even think of a new Apple product? You might start experiencing bleeding palms and other stigmata next, according to a new study. The exact same part of your brain is lighting up when you think about Apple products as when you have a religious experience.

As discussed in the new BBC documentary “Secrets of the Superbrands”, when you put an Apple fanatic under an MRI and start mentioning iPhone 5s and iPad 3s, neuroscientists found that Apple tends to stimulate the same parts of the brain as religious imagery does in people of faith.

To be honest, the documentary itself is a bit breathless, a bit stupidly snarky, and a bit tabloidy, but it does raise an interesting question that is larger than just Apple: is there a neuroscientific difference between brand fanaticism and religious ecstasy? If not, from a secular perspective, is religion just a brand, given a couple thousand years to grow?

Contentious musings, certainly: we’re sure you’ll tell us how you feel about them, in the comments.

[via MacTrast]

  • Chris

     apple just has good marketing psychologists

  • Nutz320

    Scary!

  • poppa1138

    I watched SuperBrands, Interesting program about Brand Washed people who seem to be obsessive about certain products,one person traveled from China to London on a pilgrimage just to queue for the Covent Garden Apple store opening. Is Apple becoming a Religion to some.

  • TylerHoj

     Let us pray. Thank you our father who art in California, hollowed by thy aluminum unibody. Thy app store come, thy downloading done. On a mac as, it is in heaven. Amen. 

  • Alan Hewett

    So does the catholic Church. :)

  • psychobueller

    Really, whats the difference between fanaticism for a god-story and a marketing pitch?

    Sent from my iPad, amen

  • LOL!

    And that explains the name “Cult” of Mac, Leander knew about this already. Kudos! ;)

  • Barton Lynch

    totally true for me

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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