Apple Store SF: iPhone Line Around the Block

Pete Mortensen ()

Though San Francisco’s Union Square Apple Store didn’t develop an iPhone waiters line until yesterday evening, the line has grown to quite the monstrosity as of this morning, running from the store’s front door for a good block and then rounding the corner. There are tents, a bizarre pie-throwing booth, and the people look restless.

I didn’t get a shot off before my bus rounded the corner en route to Caltrain. Anyone out there in line already? Who’s got photos? What’s the mood?

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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