Motorola’s Zoom Ad Is Reminiscent Of Palm’s Weird Pre Ads (And That’s Not Good)

Motorola’s Super Bowl ad for its Xoom tablet — one of the first serious iPad contenders — is replete with Apple references: 1984, Lemmings, white earbuds. But where Apple’s TV ads for the iPad are practical and concrete, Motorola’s is cryptic and confused.

Reminds me of Palm’s weird, ethereal ads for the Pre, which bombed. It’s not good sign.

Plus, the device will reportedly cost $800 with a $20 per month data plan. There’s no WiFi-only model. From our hands-on at CES, the hardware looks OK, but we couldn’t test the software: Moto was showing an unfinished unit..

About the author

Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac. He is the NYT bestselling author of Jony Ive: The Genius Behind Apple's Greatest Products; Inside Steve’s Brain; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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