iPad Drives Christmas Sales

iPad Drives Christmas Sales

Proving that home electronics are driving that gift-laden 2010 sleigh, the iPad is credited with a sales spike this holiday season.

Comscore reports that computer hardware is the top growing category for the 2010 holiday season to date with a 25-percent increase over last year. Shoppers snapping up handheld devices (such as Apple iPads and e-readers) and laptop computers account for much of the growth.

The one-size-fits-all ease of electronic gifts were also behind the record numbers for e-spending: $27.46 billion was spent online, a 12-percent increase over the same days last year. Free Shipping Day also proved appealing, merchants throwing that in increased sales by 61-percent over the same day last year.

About the author

Nicole MartinelliNicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you're doing something new, cool and Apple-related, email her.

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