Promo Codes Won’t Be Available to Mac App Store Apps

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It has emerged today that when the Mac App Store launches for Snow Leopard in the coming months, developers will not be given the opportunity to generate promo codes for their applications like iOS developers can.

In the iTunes Connect Developer Guide, Apple states that promo codes are for iOS apps only, and are not available to apps made for Mac OS X.

The pictures above were taken from the Developer Guide, and clearly state:

“Promo Codes button (for iOS apps only). See the Requesting Promo Codes section to learn about promotional codes),” and “Promotional codes are not available for Mac OS X apps.”

This means developers won’t be able to distribute promo codes to users or the press, and customers won’t be able to purchase applications as gifts for someone else. It’s assumed, however, that iTunes gift cards will still be valid for Mac App Store purchases.

Of course, it’s possible Apple may change their rules on promo codes before the official opening of the Mac App Store, however, the rule ties in with the announcement the company posted last week that made it clear to developers that demos, trials, and betas for applications would not be accepted in to the App Store.

This kind of puts a dampener on the news that promo codes for iOS apps are now redeemable worldwide and not limited to the U.S. App Store.

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