iPhone Helps Take Scrooge Out of Holiday Shopping Season
Thanks to the number-crunchers and graphics staff at Mobclix we see a nice representation of iPhone’s participation in the Great Holiday Recovery of 2010.
Consumers’ credit-card spending returned to “pre-recession levels” this year on Black Friday (the day after Thanksgiving), traditionally considered the start of the Holiday Shopping season, and overall spending activity saw double-digit increases over 2009.
As reported earlier this week by First Data, overall consumer spending activity at the shopping season’s kickoff has much improved over last year, sparked by aggressive marketing that lured value-conscious consumers to post a 10.1% increase in transaction volume — and it looks like Apple iPhone users played a large role in hitting that number.
Interestingly, the consumer electronics category fared poorly and was down -6.7% compared to last year. The First Data report speculated that consumers may be holding out for lower prices on electronics later in the holiday season.
