Good piece from music writer/analyst Bob Lefsetz on why he’s an Apple fan:
That’s what’s selling Apple. Friends. People hear these amazing stories and take a chance. And they become members of the cult and have insanely great experiences and drag their friends in too. To the point where anything Apple sells, people will buy. Just like you’ve got to have the latest work of your favorite act.
Bob Leftsetz: Customer Care.
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