Apple’s Retail Sales In Top 5 for First Time this Year

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As if we need evidence that Apple’s continued commitment to innovation and great design is paying off beyond the iPod line, check the March sales numbers of the company’s computers. Through retail channels, Apple’s MacBook family are the fourth-most popular laptop offerings in the U.S. at 10 percent of all sales, and its desktops are No. 5 with 8 percent. This does leave out Dell from the conversation, but it’s always better to leave Dell out of things, isn’t it?
Click through for the final numbers.
Apple Laptops Grab 9.9% of Retail Sales, Desktops 7.7%[Apple 2.0]

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Category: Laptops
Rank Brand Unit Share
1 Toshiba 26.2%
2 Hewlett Packard 23.9%
3 Gateway 13.0%
4 Apple 9.9%
5 Compaq 8.5%
Total Dollar Volume: $696,976,800
Category: Desktops
Rank Brand Unit Share
1 Hewlett Packard 35.0%
2 Compaq 16.7%
3 Gateway 16.6%
4 Emachines 16.4%
5 Apple 7.7%
Total Dollar Volume: $304,787,600

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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