Artist Pays Homage To Apple By Destroying Its Products

Artist Pays Homage To Apple By Destroying Its Products

Artist Pays Homage To Apple By Destroying Its Products

Artist Michael Tompert takes Apple’s products and wrecks them with blowtorches, sledgehammers, handsaws and handguns. His large-scale prints of the detritus are surprisingly colorful and beautiful.

“It’s an alternate viewpoint,” explained Tompert at a preview of his first gallery show, which opens in San Francisco today. “They’re beautiful inside. They’re beautiful when you open them up.”

At a preview last weekend, Tompert’s three kids sat on the floor playing with iPhones and iPod touches underneath their father’s artwork. The irony was lost on no one. In fact, it’s our obsession with Apple’s products that Tompert is commenting on.

Artist Pays Homage To Apple By Destroying Its Products

Artist Pays Homage To Apple By Destroying Its Products

“It’s a testament to the cultural heights Apple’s products have reached,” said Vinnie Chieco, a copywriter who has worked for Apple, as he admired the artwork. “At first you go, ‘Oh no, what did he do?’ But it’s just a damn product. It’ll be obsolete in a year. It makes people think about these things.”

Tompert got the idea after getting his kids iPod touches to play with. They fought over them, so he took them away. Trying to explain that they are only silly gadgets, he smashed one in front of them.

“It was supposed to make them happy but it didn’t,” said Tompert. “I wanted to show them it was a just a thing. They were stunned. The whole house was silent that day.”

Then Tompert noticed that the insides were beautiful. He photographed the wreckage and thought how it would make a nice, big print.

So began a year-long artistic odyssey of paying homage to Apple by destroying its products in creative ways.

Working with his photographer friend, Paul Fairchild, Tompert has the wreckage blown up into huge prints, some four-feet wide or more. They resemble the product shots Apple uses in its advertising, but they sabotage any fetishization.

Tompert has destroyed the iPhone 4, the iPad, iPod nanos and MacBook Airs. It can get quite expensive. He buys all the products new. He got the iPhone 4 on eBay. It had no contract but the screen was cracked. It still cost him $800. He smashed it with an 8lb sledgehammer and called the print “Must Have.”

Check out all 12 pictures here: What Happens When You Shoot A MacBook, And Other Pictures

Artist Pays Homage To Apple By Destroying Its Products

Tompert is concerned about the reception his work will get at Apple. After all, he’s an ex-Apple employee. “No offense is meant,” he said. “It’s not disrespectful.”

Chieco said Tompert shouldn’t worry. The work is obviously homage. “I wouldn’t be surprised if Steve Jobs bought some of these and hung them at Apple,” said Chieco. “He should also commission them when Apple brings out a new product to say, ‘Its done. We’re on to the next thing.’”

Tompert’s 12LVE show runs November 12-14 at the Live Worms Gallery, 1345 Grant Avenue, San Francisco.
For more info, check out www.tompert.com/12LVE/
Opening night reception: Friday November 12, 6.30pm to 9.30pm.

From “The Making of 12LVE”

Artist Pays Homage To Apple By Destroying Its Products

The Making of “Breathe”

Artist Pays Homage To Apple By Destroying Its Products

Bullet hole from “Breathe”

Artist Pays Homage To Apple By Destroying Its Products

iPad won’t give

Artist Pays Homage To Apple By Destroying Its Products

Michael and Paul discussing shot list details

Artist Pays Homage To Apple By Destroying Its Products

Caltrain fatalities to be

Artist Pays Homage To Apple By Destroying Its Products

Paul and Montse at the studio

Artist Pays Homage To Apple By Destroying Its Products

Shooting of “Liquid Crystals”

Artist Pays Homage To Apple By Destroying Its Products

The iPhone screen fragments on the scanner bed

Artist Pays Homage To Apple By Destroying Its Products

Mac on Mac

Artist Pays Homage To Apple By Destroying Its Products

The blast on the camera stage

Artist Pays Homage To Apple By Destroying Its Products

Installation, Diane Eames and John King figuring out the details

Artist Pays Homage To Apple By Destroying Its Products

Shrouded until the opening

Artist Pays Homage To Apple By Destroying Its Products

Kate Chase and Diane Eames working on the welcome

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  • wtf

    “Tompert got the idea after getting his kids iPod touches to play with. They fought over them, so he took them away. Trying to explain that they are only silly gadgets, he smashed one in front of them.

    “It was supposed to make them happy but it didn’t,”

    This guy sounds like an awesome parent.

    • Dustin McIntyre

      ha X 1,000

  • http://tidepoolreps.com kate chase

    such a great job spotlighting. and updating the show hours will be from 6-12LVE p.m., not 9:30 p.m.

    • http://tidepoolreps.com kate chase

      whoops. meant that as 12LVE a.m.

  • anthony aaron

    Calling this “Art” is sort of gilding the lily, isn’t it? Sounds like the work of some overly-active mental masturbators who need to get a clue about the important concept of ‘quality’, which seems to be missing from so many areas of our lives nowadays.

  • idiot people

    I can’t stand the people that do this, we waste enough resources building these products but at least they are actually being used for great things. To just destroy them and call it art is sickening….

  • Bas

    @idiot people
    You don’t know what art is. And that’s okay, because you need to learn to appreciate it. You say products are used for great things, with which I assume you mean an owner uses his product for great things. Now I’ll just speak for myself, but I’ve got an iPhone 4 and a MacBook 2010 and I can’t say I use it for great things. I use the combo to call people, write some papers and enjoy media and entertainment stuff – basically, I use it just for myself. I wouldn’t call that great.

    What this guy did was turn everything inside out. He bought products to enjoy them, but in a completely different way, namely by smashing them. Why should this unexpected way of using a product be and feel so incorrect to most people? It’s interesting and something to think about, so I’ll call it art.

    • michael

      While the “art” is interesting and different it is also offensive. Imagine trying to build a multi billion dollar company, succeeding, making products over a billion people have use/d, then after decades of work, you see some prick burning your products for their benefit. That isn’t just offensive, ITS RUDE!

      I use my Apple products for entertainment and most of all, education. You could have given those computers to students who needed them instead of being such a dick and burning/smashing Apple’s products. The fact of it being obselete is not the point!!! It’s the fact that to Steve Jobs your saying, “Go shove your prouducts up your ass” HOW RUDE CAN YOU BE?!

      • Bas

        Get Jobs out of your ass, man. It’s not doing your brain any good.

  • PK

    I guess with art there has always been iconoclasm (a word that relates to smashing religious imagery), which fits quite nicely with the way these objects have come to be seen. Perhaps the artist is right, in smashing them the extent of our shock reveals just how attached we’ve become to these things. I don’t feel nearly as attached to a toaster or power drill, so why the emotional attachment to ipods? They seem to plug in to all sorts needs, both ancient and modern, like modern equivalents of neolithic hand axes – they’re both a tool and a status object.

    • http://Incandescere.com Incandescere

      I’m inclined to agree with PK’s interpretation. I own an iPod nano and a Mac mini, but that isn’t enough for the Apple-obsessed set. I’m often ridiculed for not having the latest and greatest of recent Apple products despite the fact that my purchases fit not only my budget, but my lifestyle as well. When people use things to define themselves, that’s fine. It’s your life. Do what you want. But when you’re using things to define everyone else, you need to be hip-checked.

      Tompert’s art gives us pause because there’s a strong social and psychological statement being made about how much value we attach to things. And true art creates a reaction (positive or negative) and often makes a statement (whether we like it to or not).

  • qwer

    a lot of people cannot afford these toys. this rich spoiled better egos destroy them.

  • http://beckyblanton.com Becky Blanton

    My MacBook was a LEMON right out of the box. Even with Apple Care, Apple refused to replace what they told me on several occasions was definitely a “Bad Apple.” When my MacBook died last week, after I replaced five hard drives, three batteries, four power cords and two new cases that had cracked – I posted on a forum about how I should best burn, beat or destroy the Apple product that cost me time, money and clients over the past three years. Someone posted this link. I love it. Since all my client files are on a Mac OS, I opted to buy another Mac rather than spend months and $$$ reproducing them.

    My new Mac Mini came today – five days later than Apple said it would. They charged me twice for expedited shipping and enclosed the wrong adapter – so the Mac won’t hook up to my monitor. I had to order another adapter – at a cost of $29 plus $16 for overnight shipping (which the Mac genius says is really two days, not overnight at all). I’m now 7 days behind schedule.

    Round two of Mac hell is starting already and I haven’t even turned the damn thing on. It’s JUST a machine, sold by people with no concept of customer service, who have overpriced, over-hyped and oversold simple, although beautiful looking technology. I say art is all about exposing the emperor’s lack of clothes. Perhaps if the hype matched the reality I could be offended by this, but I agree. Apple is no longer a culture, it’s a corporation. And the first sign that a culture has ceased to prevail is that its subjects blasphemy the god.

    Apple. You’ve been blasphemied in the most public manner possible I think. I hope you get the message.

    • Marcotico

      Becky you sound like one of those hard luck cases who only bad things happen to. If you keep having the same bad experience with different products, maybe you are just a fundamentally unlucky person.

      • Incandescere

        Wow. Way to miss Becky’s entire point.

    • aznboardergirl

      My customer service experience from Apple has always been good… just got a MBP that arrived on time as indicated by UPS tracking and their status emails. Earlier iMac G5 problems have also been resolved speedily and with good service. (I live in Canada by the way)
      Merely because one particular branch/person/whatever fails to achieve Apple’s customary standard in service, doesn’t necessarily mean the rest of the company is bad. In every ideal family there are always bad apples (pardon the pun).

    • MacHead

      Is there a little black cloud over your head???
      I’ve got eight Macs . . . NEVER had that kind of problem.
      When I did have a problem, it was fixed very quickly.
      I have some doubts about your post . . .
      Something smells.

  • Jack

    Meh, between people with blenders and YouTube the whole electronic product destruction “art” thing is kind of old. Color me unimpressed.

    I have to agree with the comments above this really isn’t art or at least GOOD art. A guy having fun sure (and more power to him if It makes him happy) but art no. All of the photos I see are pretty uninspired. Same white background, same angle, same lighting, and same general concept. Nothing really grabs me or seems interesting at all.

    As for the “offensiveness” of this I agree Apple is just a company selling popular products. I’m more offended this guy thinks he’s a professional photographer, it’s s*** like this that gives the rest of us a bad name.

    • BlueKangaroo

      Is this just MG in drag?

  • http://solopolo.com.au Brendan

    I like it. Breaks the mold. You people need to stop sometimes and realise its just plastic and computer chips, and yet you fall in love with it. Art is emotion. If it provokes you and engages you, it’s art. And i think its done just that.

  • MacHead

    Artwork? Probably gets some sort of grant from the gubmint. NEA stuff. Perhaps he should pee in a glass and drop an iPod in it.

    If he wants to make a statement, why not take the money he just threw away and give it to the needy? CLOWN!

  • Moritz Gemmerich

    I guess there already have been some german students doing a book full of destroyed things. and receiving some awards for this idea. watch this: http://www.facebook.com/pages/presswerk/263673189216 and this http://www.projekt-presswerk.de

About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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