UBS: $99 iPhone ‘Atypical’
UBS analyst Maynard Um became the latest to douse cold water on talk of a $99 iPhone appearing on Wal-Mart shelves. Um said such a move would disregard Apple’s pricing practices.
“We believe a $99 iPhone would be atypical of Apple’s premium brand strategy,” Um told investors Monday. The analyst believed $149 would be more realistic for a 4GB iPhone.
Although others, such as Kaufman Bros.’ Shaw Wu last week called a $99 iPhone “inevitable,” Um said such a move would “cannibalize” sales of the 8GB and 16GB versions, cutting Apple’s share price by $0.27 in 2009.
Um noted Mercury News, while confirming Wal-Mart will sell iPhones starting Dec. 28, mentioned just one worker speaking of a $99 handset.
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Earlier today, MacRumors published a photo of Wal-Mart training material with iPhones priced at $197.
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