Apple Loses Banner at NAB

Apple is better at presenting its product launches than anyone else. Which is why it’s so funny when things go slightly wrong. Eastern Illinois University student Laura K Fennema uploaded this quick snapshot from the National Association of Broadcasters conference, where Apple’s Final Cut Studio 2 banner began to melt and come off in strips.

Hilarious. And, wouldn’t you know it, Apple’s video rivals Avid are the ones who helped get the clip posted. I doubt it will do anything about the charge of Final Cut Server, though…

Via Digg.

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About the author

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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