Apple will have to fight off fresh competition from new Surface devices next month. Microsoft has confirmed it will be holding a keynote in London during its annual Future Decoded event, and sources familiar with its plans say we can expect at least one new device.
Apple won’t make a 2-in-1 Mac. It obviously doesn’t see the need while its computer sales continue to grow. But Surface devices, with their super-sharp touchscreens and 2-in-1 form factors, have made Windows-powered portables exciting again in recent years.
They aren’t getting a thumbs-up from Consumer Reports, but most users love them, so Microsoft will continue to expand its lineup. It has already promised a Surface Pro with LTE connectivity, which is yet to appear, while fans are expecting updates to the Surface Book.
At least one of those things could arrive next month, according to The Verge. Surface chief Panos Panay will be hosting a keynote during Future Decoded, which will be held in London from from October 31 to November 1 — and sources say a new device will be unveiled.
Microsoft has also promised new Windows devices powered by ARM processors. Many of those will be manufactured by third-party hardware makers, but it’s unclear whether Microsoft will launch a more affordable Surface device with an ARM chipset.
“We are on track to see Windows 10 on Snapdragon devices become available this year as previously shared,” said a Microsoft spokesperson. “Microsoft and Qualcomm continue to work closely with our OEM partners ASUS, HP and Lenovo in bringing Always Connected devices featuring always-on LTE connectivity and great battery life to market.”
Killian Bell is a freelance writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.
4 responses to “Apple will have to fight off new Surface devices next month”
I doubt would have to fight hard.
Totally right in the tablet market. iPad is beh far unbeatable yet.
Anyway surface has more business chance as a laptop competitor rather than tablet, and in that market, while being great product , apple laptop se still fighting with competitors oh the global scale
It would be great if Apple at least made it built-in for iPad to be second screen for Macs. Wireless. Without any kind of lag.
As of now, we have to use third party software on the tablet and computer for this feature.
The Surface is a disaster in sales.