Coen Brothers Flog Final Cut

There’s a new version of Final Cut Studio in town.

Apple persuaded the Coen Brothers — creators of some of my favorite flicks — to talk it up. The shilling is a bit tiresome though. The Final Cut show reel is better fun.

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About the author

Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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