The iMac didn’t get much love in 2016, but according to Apple CEO Tim Cook, killer new desktop Macs are coming.
In a note to Apple employees, Cook assured staff that desktop computers are still “really important” and that they shouldn’t worry about future machines.
“Some folks in the media have raised the question about whether we’re committed to desktops,” Cook wrote according to TechCrunch. “If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.”
Importance of the iMac
So when will these amazing new desktop Macs come out? According to a new , you shouldn’t get your hopes up for anything amazing in 2017.
Apple is supposedly preparing modest updates for Macs next year by adding USB-C ports, an AMD GPU to the iMac and some minor improvements to processing power.
Fans were outraged this year when the iMac and Mac Pro didn’t receive any major updates this year. Instead, Apple released a new MacBook Pro with Touch Bar that doesn’t pack quite enough power to satisfy professionals.
Alienating Mac users could be dangerous for Apple and it appears that Tim Cook is aware that the company still needs to take the Mac seriously.
“The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop — the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
6 responses to “Don’t worry, Tim Cook says new iMacs are coming”
He said the same about macbooks and look what happened…
Steve Jobs was a enormous jerk, but he was a visionary. Those guys don’t come around often. Apple will never be what it was under Steve Jobs. It appears Microsoft now has people with more vision than Apple.
Tim – Add USB-C, DON’T ALTER THE OTHER PORTS!
And don’t forget about the Mac Pro either! Same deal add, don’t get rid of ports we have!
said the same last year and we got underpowered impossible to upgrade MacBook (Pro) and no desktop upgrades. Voting with my wallet: put SSD in my 2010 17″ MacBook Pro and will not buy new MacBook. Did the same for iPhone 7, bought a 6S (cheaper now) and can listen to music and charge at the same time without the need to purchase dongle/adpater. Other professors at my university are doing the same and students are taking note! The main discussion now is what will we buy instead of Apple: Linux or Windows?
No, all that will happen this time around is more disappointment. Apple no longer has an interest in the professional space and it shows. Apple is either arrogant or insensitive to the needs of prosumers, power users, and professionals; and how loyal and influential those users are. Hopefully things will change the following design cycle, else Apple will become the de facto new Sony as it precipitates a slow but inexorable march down Blackberry Lane. The fickle consumer will never notice. But those who truly love the Mac will despair as an old friend bites the dust.
I’m interested in desktop machines, but not the iMac. I’m a user of the previous generation Mac Pro (the cheese grater). Hoping that Apple will come up with a machine powerful enough to compel me to get one.