Report: Apple Has 26 Percent of Music Sales

Report: Apple Has 26 Percent of Music Sales

Apple’s iTunes has widened its lead over traditional music sellers, capturing 26.6 percent of digital music sales in 2009, up from 21.4 percent in 2008 – the year Apple became the No. 1 destination for music sales.

Walmart, which had held the title of top digital music store, fell further behind iTunes with 12.5 percent of the 2009 market, down from 14.9 percent in 2008, according to a May 22 Billboard survey. Other bricks-and-mortar music vendors, such as Best Buy and Target, also lost ground.

Other online digital music destinations, such as Amazon and RealNetworks, are just a shadow of iTunes. Amazon jumped to 7.07 percent, while RealNetworks rose to 1.23 percent of the market, up from 1.21 percent, according to the survey.

But brick-and-mortar music sales didn’t take the worst drubbing – that was saved for the proponents of mobile music sales. Remember the PR put out about buying tunes from your cell phone? Well, that message apparently fell like a lead balloon. Verizon, AT&T, T-Mobile and mobile content company Zed combined could only muster 4.9 percent of the digital music sales market in 2009. If that wasn’t bad enough, the figure is down from 6.6 percent in 2008.

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[via Fortune and Billboard]

About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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  • Joseph

    “Apple’s iTunes has widened its lead over traditional music sellers, capturing 26.6 percent of digital music sales in 2009 …”

    In the US. The original article says 26.6% of sales in the US.

  • Se7en

    What is interesting is that it wasn’t just the PR trumpeting the huge demand for mobile music sales and subscription services-if you based your research on comments on those stories, you’d think everyone on the internet was….oh wait…those were probably PR astroturfing too!

  • charli

    cue the folks screaming that Apple has a monopoly on digital music and should be shut down because that’s illegal. blah blah.

  • Fin Devious

    “Blown to Bits” springs to mind.

  • Peter

    Let me guess. Wal-Mart is the next company in line to “declare open warfare” against Apple. LOL Sore losers.

  • http://www.sodiumascorbate.org Layla Collins

    Mobile music is the trend nowadays, it makes sense to have great music on your mobile phone.;-.

  • http://www.acnetreatmentdigest.com Cole Powell

    we always listen to mobile music and it is very cool;-;