Does the iPhone make the man?
If you think your gear speaks volumes about you, a survey of 1,500 women says you’re kinda right.
A little over half the women surveyed by mobile phone purveyor Phones4U, 54 per cent, said they’d be more likely to give their digits and date an iPhone owner than a non-iPhone owner. (Though it appears the 46% of females unswayed by Apple devices may be more street smart, see below).
iPhone owners were also deemed better groomed, more likely to have a good sense of humor and have the gift of gab than other mobile phone owners.
Apparently, not only does an iPhone make your hair look better, but owning one may be taken as a sign of computer savvy.
Plus Apple’s famed reliability also appears to extend to its owners — 37% of those quizzed say that owning an iPhone makes a man seem more reliable.
“There’s just something about a man who’s good with computers that makes him more trustworthy,” said Lucy, a 23-year-old primary school teacher from London, in the press release. “If he’s got the cash for an iPhone then he must be very good at his job, too.”
The 46% of women who are not swayed by iPhone owners may be smarter: the pollsters note that women may misjudge iPhone owners’ flash for cash: another study reportedly showed that Apple-toting mobile users have less disposable income than others, about £3,750 per year or about $5,700.
UPDATE: Tech Crunch chronicles the hot mess of a PR disaster with the mobile phone sellers and their digital strategy dufuses over the release of the survey. The press release we quoted from did appear on PR newswire (where we linked it to above) and yeah, we’re kind of bummed they didn’t write to us, too, asking to take it down.