SAN FRANCISCO — It’s not as cool as installing a gorgeous glass staircase, but Apple is definitely making its mark on the Bill Graham Civic Auditorium here.
Flags, signs, security barricades — it’s all part of the prep for Apple’s massive iPhone 6s event scheduled for next week. It’s a shabby corner of San Francisco, but Apple is totally classing up the joint.
See more pictures of Friday’s street scene below.

Photo: Milo Kahney/Cult of Mac
It remains a mystery why Apple booked the Bill Graham Civic. The venue holds 7,000 people, which makes it far larger than the halls Apple usually rents for its annual iPhone events, and it’s typically used for concerts.
The Bill Graham Civic has a historic link to Apple, but why do Tim Cook and company need a super-size stage to roll out new iPhones (and a radically refreshed Apple TV)?
We’ll all find out next Wednesday. Come to Cult of Mac for our liveblog coverage of the event, which starts at 10 a.m. Pacific.

Photo: Milo Kahney/Cult of Mac

Photo: Milo Kahney/Cult of Mac
4 responses to “Apple plants its flag at Bill Graham Civic Auditorium”
Milo Kahney?
The oldest of the Kahney boys with is first photos and story on Cult of Mac.
Awesome!
Apple is always hiding secret messages in posters, flyers, invitations, etc. So, why does the subliminal message in the logo seem to suggest something to do with 3D?