Prices for these handcrafted covers, which slip on earbuds, start at $4,500, for black and white diamond versions, climbing to $60,000 for earbuds dripping with pink, yellow or black diamonds.
Sure, they cost more than the actual device. Which is why some of the models, like the DEOS 32W, which has a full carat of diamonds and costs $5,000, comes with a complimentary Shuffle.
If you’d like to add a little splash to your morning run but don’t have the cash, Swarovski crystal versions run from $110 (demi-dipped) to $200 for the Full Monty.
Steve Goldstein, founder of the Geveva-based DEOS (Defining Expressions of Sound), said the idea is one whose time has come:
“Today there are more than 152 million earphones in the world. [It's] a marvellous way of making a fashion statement. When you meet someone the person sees first your face and then looks at your ears…”
Don’t mean a thing, if it ain’t got that bling.