27% of e-reader owners wish they had an iPad instead

A few short months ago, the Kindle seemed completely unassailable. While Amazon’s e-reader was hardly a tech revelation, before the iPad, it didn’t need to be: Amazon’s gigantic e-book store engorged with millions of $9.99 titles and free online connectivity through Whispernet was a huge wager that other companies struggled to meet.

In the wake of the iPad, though, the Kindle’s prospects look bleak. Before they’ve even released it, the iPad has managed to slaughter the Kindle in the eyes of the gadget-buying product. Case in point: ChangeWave Research has surveyed 3,171 consumers about their e-readers, and 27% say they’d rather have picked up an iPad… if it had been available at the time they picked up their original e-reader.

It’s a hypothetical exercise, of course: — despite the headlines on some blogs, those surveyed aren’t saying they would have waited for the iPad — but it’s still impressive that Apple has managed to impress so many existing Kindle owners with a device that costs more in both initial expenditure and e-reading upkeep in every way. But it’s also unsurprising: just like the iPod made all other MP3 players on the market look like antediluvian crapgets, the iPad’s done the same to e-readers.

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