Blockbuster Mac Sales Expected to Carry into 2010
Credit: f-l-e-x/Flickr
If you are diminutive in stature, the best way to boost your ego is to stand next to an even shorter person. In the world of finance, you compare a not-so bad quarter against a real stinker. Such sleight-of-hand translates into exceeding Wall Street comparisons. That is what’s happening with Mac sales for February 2010 compared to February 2009, when sales dropped 16 percent.
“We expect the strong (year-over-year) growth in NPD data that we saw (in January) to continue in the month of (February),” analyst Gene Munster of Piper Jaffray said Monday.
In January, Mac sales rose 36 percent, which appeared gargantuan standing next to a six percent drop for the month in 2009. January was the “Year of the Mac,” Munster proclaimed.
Additionally, Munster believes the first quarter of 2010 will see a 26 percent increase in Mac sales to around 2.6 million units shipped, when compared to the sluggish start of the previous year. Although 2009 began slowly, it was capped-off in December with a 32 percent jump in Mac sales. The Cupertino, Calif. company sold a record 3.36 million Macs during the holiday quarter, boosting profits by more than 50 percent to $3.38 billion.
- Via AppleInsider
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
