Today Apple gave access for developers to try its new App Analytics tool for the App Store. Originally announced last year at WWDC, developers can now use Apple’s analytics service to track everything from how people find their apps to how long they use them.
Based on early reactions, developers are pretty excited.
No other third-party analytics tools can achieve what Apple’s service, according to indie app developer Akhil Tolani, who’s apps just reached one million accumulative downloads in the App Store.
“iTunes connect analytics shows App Store app pageviews, which gives the dev info about how many people see their app’s page,” explained Tolani to Cult of Mac. “This will give a dev info if they should improve their metadata (if people are just seeing & not downloading) or they need to concentrate on marketing (if no one is seeing their app’s page) or work on their app more instead.” Traffic is divided by country and region, which will aid developers in knowing which languages to localize their apps for.
For Apple Design Award-winning developer Jeremy Olson, the best part of App Analytics is “to see how a source converts to impressions to downloads to usage. But we can also now see App Store impressions versus downloads so we can see how changing App Store marketing materials (like screenshots) affect conversion.”
Got in to App Store Analytics. Really impressed so far. VERY helpful info. Finally, we will know what marketing is worth it and what is not
— Jeremy Olson (@jerols) April 30, 2015
iTunes Connect Analytics are such an incredible resource to have now. Feel like we were blind and now we see. — Merek Davis (@Merekdavis) April 30, 2015
This Analytics thing is pretty cool. Can finally get good data of where sales are coming from. pic.twitter.com/r8iFVMPpZ5
— Paul Haddad (@tapbot_paul) April 30, 2015
The bottom line: Apple’s new service is going to make it a lot easier for developers to track their apps and market them more effectively.
