Apple Watch Edition sells out in less than hour in China


Apple's going to need a lot more gold. Photo: Apple


The gold Apple Watch Edition is expected to be big in China, but if the first hour of pre-orders are any indication, Tim Cook’s going to need to order up a lot more gold.

Within the first hour of pre-orders going online the Apple Watch Edition has already sold out in China.

Shipping times for the Apple Watch Edition have slipped into August for customers in the U.S., but the Chinese Apple Store had to put an out of stock notice up, according to Ben Thompson who went and check every unit.

Other Apple Watch models are also flirting with selling out in the U.S. Shipping times for the Apple Watch slipped to 4-6 weeks within the first ten minutes of pre-orders. Now the shipping estimates are estimated for June. I know it’s still early, but I think it’s safe to say Apple Watch is a hit.

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  • Steve Chavez

    Good information. I wouldn’t be surprised if they underestimated the Gold Edition simply because they’d have to pretty much guess and gold ain’t cheap.

    • Theromz

      Also has to do with Gold being good luck in China, I have a few Chinese friends and they all brought Gold iPhones for that reason, and also want the gold Macbook even though it is underpowered for their workloads (Design/developing).

  • Ricardo

    Let’s see… A lot of people ordered two watches and then decide which to return and we do not know the stocks to begon with.
    I’ll wait for apple numbers (if they’re good they will publish them)

    • FootSoldier

      Damn! They maybe making a Sh!$ Ton of money. Selling out of the Gold Apple watch in any way, shape, or form could make an insane amount of profit. WOW.

  • Whatever

    Like you can still find one in the U.S. store…

  • ParanoidAirbag

    The question is more how many units did they have for sale? I highly doubt the number was high. Plus they can always limit the number of units to make it appear like it sold out to create a false sense of hype.

  • Dimitris Abrazis

    Well, the watch edition is not available online just like that. There is no stock cause you have to order it first. The only way to get it is in some selected Apple Stores

  • “slipped to 4-6 weeks within the first TWO MINUTES of pre-orders” would fit the situation I went through when pre-ordering here in Germany. I was really fast but a friend of mine, who was maybe 20 seconds faster and finished his pre-order at 9:02 or 9:03 got “April 24 to May 8”, while I got “May 12 to May 26”. #epicfail

  • b_freeman

    I still don’t understand the appeal of these, especially at the prices we are talking about.