Because of Apple Watch, Jony Ive thinks Swiss watch makers are screwed. Even Swatch’s inventor agrees. But Switzerland’s top athlete isn’t sold quite yet.
When asked whether he think athletes will embrace Apple’s wearable, 17-time Grand Slam champion Roger Federer said he’s interested to check out Apple Watch, but he doesn’t use “those type of things” and doubts “it’s going to have a big impact on the Swiss watch industry.”
“I don’t quite understand how much you need to know about all of these little things—about how much energy you burn, about how much spin you put on the ball,” Federer told CNBC. “I think it might be interesting to some people, but at the end of the day I believe in hard work.”
Watch the full interview below:
Keep in mind that Federer is sponsored by Rolex AND swiss watchmaker Tag Heuer, so I doubt we’ll see him rocking the Apple Watch at Roland Garros this year, especially considering his rival Rafa is rocking timepieces on the court that make the gold Apple Watch Edition look like a peasant’s watch.
Apple has touted the fitness tech that Apple Watch brings to the masses with movement and heart-rate tracking. The company even brought out marathon runner Christy Turlington Burns to talk about the benefits of training Apple Watch at yesterday’s keynote, but it looks like the company still has a tough sell with some of the world’s top athletes.
