The battle for your eardrums is about to heat up in 2015, as a new report suggests Bose is planning to take on Beats with its own music streaming service next year.
Bose is quickly trying to transition into a media company, according to Hypebot which reports the company is readying its own “next generation streaming music platform” to take on Apple, Pandora, and Spotify. Details of Bose’s music streamer have been kept secret, but it isn’t being shy about its ambitions to poach some of Apple’s top designers.
A job opening for a senior user experience designer for cloud music services was posted recently by Bose. Along with mentioning that they’re looking for an expert to lead the “design and prototyping of our next generation streaming music platform and ecosystem of products,” Bose says the ideal candidate will have worked for Pandora, Spotify, Apple, Google Play, Beats Music, Rdio, or pretty much any other music streamer ever made.
Apple’s relationship with Bose soured in 2014 after it acquired Beats’ headphone lineup and music streamer for $3 billion. As the official headphone sponsor of the NFL, Bose demanded Beats headphones be banned from all games and press conferences. Beats cofounder Jimmy Iovine laughed at the ban, saying it made Beats look like a superhero. Apple then responded by banning Bose from its stores after selling the company’s headphones and speakers for years.
The transition from speaker maker to media company could strain Bose’s relationship with Apple even further, especially if its music streaming plans are as far reaching as it claims in the job opening.
How Bose’s service will make itself stand out from the likes of Spotify, Pandora, and Beats Music is unknown, but it might go after the audiophile market with a high-fidelity streamer. However, if there’s anything Bose could learn from Apple, it’s that just buying a streamer is easier. Perhaps they should just scoop up Neil Young’s Pono Player instead of taking on the music giants alone.
Via: VentureBeat
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
10 responses to “Bose plans to take on Beats with its own music streaming service”
I am so tired of these “me too” johnny come lately tech companies. When will they get it. You snoozed and you lost the race already. Save your money and come up with something new.
bingo! +1
If it makes a better system or product then by all means do it. If it’s just to compete it almost makes them look greedy/needy and usually fails anyway.
I don’t know but this just exudes the bracingly pungent smell of flop.
Bose first has to make a product thats not put together like a piece of crap. I’m on my 5th pair of Bose in ear headphones who’s telephone buttons/volume control has broken 5 time. My Bose Computer speakers came with below average RCA jacks that distort with any movement and had to be replaced.
Yep: BOSE used to be the shiznit, but not any more. I admit my quiet comforts lasted me a few years and several hundred thousand air miles but that was then. I have those (probably the same grey computer speakers you have) and if I move them I get feedback and have to wiggle the cords.
I also have the big bose surround with the big sub on my main stereo which works well after 8 years but that was a 2k speaker system with a 10 year warranty. I think their lower level stuff needs a rethink and jumping on the streaming bandwagon seems a little desperate to get into a market they don’t belong in.
They should stick to the high end stuff and leave the general consumer stuff alone.
55th pair? Why on earth do you keep them? Makes you look a fool.
oopsie…..5th, not 55th. pretty big difference ;-)
I get your point though but if they are warranty replacements thats much different. I’d stay with them until I got a good pair if they failed under/during my replacement warranty period.
Exactly, but in my opinion BOSE needs to change the design of their cheap ass phone switch on there headphones. So far there hasn’t been a good pair under normal use.
SORRY I’M NO FOOL, you need a new pair of glasses. Where did you get 55 from.
MEH. Good luck with that. Why do these companies come out a year later and try to re-invent the wheel? I understand it if it actually makes a better service or perfects a flaw in the current offering etc., but to re-invent the wheel out of pure competition is silly. It’s NEVER really worked well in the past for most who’ve tried.