Given how constrained supplies of the iPhone 6 Plus have been, it should come as no surprise that Apple’s biggest smartphone isn’t being used the most right now.
While Apple won’t say how many of each model it’s sold, mobile analytics data shows that iPhone 6 sales are outpacing 6 Plus sales more than seven to one.
North American ad impressions recorded by Chitika show the iPhone 6 accounting for 1.5% of web on Monday, while the 6 Plus only represents 0.2%. That’s quite a difference, and it reflects reports that the 6 Plus only accounted for 2-3% of Apple’s launch inventory.
Another app usage firm called Mixpanel saw that the iPhone 6 accounted for 2.72% of traffic Monday with the 6 Plus lagging behind at 0.54%. Fiksu shows the iPhone 6 representing 1.7% of traffic with the 6 Plus at 0.3%.
Not definitive numbers by any means, but they’re certainly indicative of how few 6 Plus models are out in the wild. Apple still isn’t selling its new iPhones in China were demand for the 6 Plus is expected to be the highest, so that likely factors into sales. Supplies are also severely limited in the U.S. and other launch countries.
Apple announced that it sold 10 million new iPhones during last weekend, setting another launch record.
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
5 responses to “iPhone 6 usage tops 6 Plus following launch weekend sales”
This is really interesting because iPhoneInventory.com we’ve had far more queries for the iPhone 6 Plus than the 6. In fact, 4 of our top 5 queries are for the 6 Plus. I’m curious if the lower usage rate is due to rumored extra difficulty in finding a Plus.
This article shouldn’t be an article. Each store receives like 1 phone plus to every 10 regular iPhones….. this article would only be relevant if stores had equal supply.
but.. but.. but… they need something to generate clicks!
Apple should report the number of iPhone 6 Plus that are on order/reserved. Until then (or a mass release of iPhone 6 Plus) their numbers are irrelevant.
My cousin went into a Verizon store and bought a 6 Plus 64 gig on launch day. There were only 2 people waiting in line and they were there all night like idiots. He slept, left in the morning, picked it up, and was done within the hour. No phones available my ass!