Lego’s new Fusion sets blur the line between iOS gaming and physical toys

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Love Lego? Love iOS? Prepare to get your chocolate in your peanut butter.

Lego has just started selling Lego Fusion, a series of toys that blend everyone’s favorite plastic bricks with iOS gaming.

Fusion is different from games like Lego Star Wars. Designed for kids 7 and up, each Lego Fusion set is made up of standard-ish Lego bricks, a Fusion capture plate and an associated iOS app.

The Fusion capture plate allows iOS to identify the size and color of the bricks you’re using, courtesy of your device’s camera. The structure you are building is then imported into the app as a full 3-D model.

Legos tend to be expensive, but the sets in the Lego Fusion series are surprisingly affordable, given how they bridge both virtual and physical play spaces: You can buy one of four sets from Lego now — Town Master, Battle Towers, Resort Designer and Create & Race — for just $34.99.

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John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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