Apple is livid that a Thai government official spilled the beans on its pending launch of two new iPhone models and requested a meeting with officials at the National Broadcasting and Telecommunications Commission (NBTC) to talk about a little thing called doubling down on secrecy.
Reports from Thailand indicate Apple’s top exec from South Asia met with NBTC secretary Takorn Tantasith to discuss his uncharacteristic disclosure of the two iPhone 6 models, but also told him Apple might not even name their next smartphone “iPhone 6.”
Takorn tweeted earlier this week that the government approved two “iPhone 6’ models, A1586 and A1524, for importing into Thailand, and while his tweet didn’t contain any other details about the handsets, just revealing the product name and model numbers was enough kindle the anger of Apple.
As translated by a MacRumors reader, here’s what Apple told Takorn:
“Mr. Takorn said that representatives from Apple South Asia from the Singapore HQ arrived to “have a chat” with him and clarified that the 2 phone models may not use the name “iPhone 6” to market and the company want to make sure that the NBTC understands this fact… Apple also reassured the NBTC that this “leak” has no effect in Apple’s plan to launch and sell the iPhone in Thailand.
Apple told NBTC officials that the public announcement revealed confidential information, while NBTC countered that the announcement was merely a protocol to protect consumer’s rights.
Previous rumors have claimed the 5.5-inch iPhone will be named the iPhone Air, but there has been no indication that Apple will ditch its numerical suffixes on the standard iPhone until now. The iPhone 6 is expected to be announced on September 9th, and along with a new name, it’s also rumored to sport an A8 processor, better camera with digital image stabilization, sapphire display, and a new payments feature.
- Source ThaiRath