Twitter is about to get a lot more annoying: Video ads are coming to your stream

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Hey guys, guess what? Twitter’s about to get a hell of a lot more annoying. Video ads in your stream are entering beta!

After months of testing, Twitter is pushing its Promoted Video platform into beta mode, the service announced on its blog yesterday. Twitter claims that native video tweets have higher views and better engagement than past advertising options on the platform.

As such, advertisers will get tools for uploading their ads to Twitter, as well as analytics to see how the ads are performing. A number of verified users and “select content publishers” will start being able to use these tools to push video ads into your streams shortly.

Great, huh? Of course, to Twitter, this all represents a brave new frontier of content for the Twitterverse, and not just the same video advertising crap we have to deal with everywhere else.

The goal is to bring more video into users’ timelines to “create a richer and more engaging Twitter,” the company wrote.

And hey, where better to start than ads, right? Look how well that has worked out for Instagram and Facebook!

Unlike those two services, though, at least Twitter’s video ads won’t autoplay when you scroll past them.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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