Production begins on new iPad Air with anti-reflection coating


The successor to the iPad Air will feature a new anti-reflection coating designed to make reading easier, according to a report today from Bloomberg.

Apple has reportedly begun the production process for the next-gen 9.7-inch iPad and smaller iPad mini. As expected, both are on track to debut before the holidays.

iPad sales have been declining, and without some other whiz-bang new features, it’s difficult to imagine what will make new iPads interesting this fall.

“Mass production of a full-sized iPad with a 9.7-inch screen is already under way, with an unveiling projected for the end of this quarter or early next, said two of the people, who asked not to be identified because the details aren’t public. A new version of the 7.9-inch iPad mini is also entering production and will probably be available by the end of the year, they said.”

The report doesn’t mention any new features to expect besides the anti-reflection coating, which could make supplies of the larger iPad limited at first.

What else will be in this year’s new iPads? Touch ID, faster processors, and better cameras are all pretty much givens. Part leaks have shown that the exterior designs won’t change much.

For its last quarterly earnings, Apple reported that iPad sales had fell 9% from the same time last year. That’s not good news for Apple, especially given that Tim Cook expects tablet sales to outpace PC sales by 2015. For the iPad to continue leading the post-PC revolution, Apple needs to show that it can still make significant innovations to the hardware.

  • mahadragon

    “For the iPad to continue leading the post-PC revolution, Apple needs to show that it can still make significant innovations to the hardware.”
    Not sure I fully agree with this. I think if Apple can make significant progress with software this can boost sales of iPads just as well. Like Jony Ive says, it’s not how it looks, it’s how it works. The question is? What can you do with it? If the new operating system will allow iPads to work seamlessly with MacBook’s that can boost sales. If iPads can be used to work with Apple TV better that can boost sales.

    Apple’s got PhotoKit, Swift, Metal and a host of other software refinements in the pipeline. If iOS games start looking as good as PC games that could spur sales more than any hardware addition.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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