Prepare for throttling: Verizon to curb unlimited data this fall

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Verizon has announced that it will begin throttling customers still on an unlimited data plan beginning this fall. Until now, Verizon has only throttled 3G data usage, but the new policy will also apply to LTE usage in congested network areas.

While Verizon won’t say it publicly, one of the main goals of throttling is to push customers from grandfathered unlimited plans to the tiered data plans currently in place. Neither AT&T or Verizon offer unlimited data plans anymore, and for years AT&T has been throttling its customers who still have unlimited plans.

LTE throttling on Verizon will begin on October 1st, according to GigaOm. In crowded areas like cities, Verizon will start prioritizing service towards customers on tiered plans.

Verizon says that only the top 5% of its customers on unlimited plans will be affected by the change. The policy will be applied to those who have not renewed their two-year carrier contract, and throttling will be based on your activity per billing period.

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Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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