Tim Cook told investors he’s happy with Apple’s trade-in program and other used iPhone sales, and it turns out so is eBay.
In the last 12 months nearly $2 billion worth of Apple devices, ranging from iPhones, iPads, and old Macs, have been sold on eBay’s store, according to data obtained by Computer World, and just like Apple’s own sales, the iPhone brought in most of a money on eBay too.
Of the $1.94 billion in revenue from Apple device sales on eBay in the last 12 months, the iPhone accounted for 55% of the total, compared to the 53% it took in Apple’s own estimates.
On Apple’s Q3 2014 earnings call with investors, Tim Cook said that Apple’s new trade-in program wasn’t responsible for declining iPhone sales YOY for the quarter.
“Trade-ins are hugely beneficial for our ecosystem,” Cook added that “it’s hard to say how much this canabalizes sales,” but he believes “the canabalization factor is low because you attract people who are price sensitive.”
The iPod only accounted for 1% of Apple’s revenue last quarter, but on eBay it’s earned a 7% share of sales, while the iPad accounted for 19%, and Macs had 20%. Among the $1.1 billion worth of iPhones sold, 83% were the iPhone 5 or older.
- Source Computer World