Kobe Bryant says making an iPhone isn’t too different than developing your hoops game

kobe

Facing the end of his long, dominant NBA career, Kobe Bryant is branching out into the business world with Kobe Inc., and while he’s picked the brains of people like Oprah, Hillary Swank and Arianna Huffington, it was a meeting with Jony Ive at Apple Campus earlier this summer that caught the web’s attention.

What could one of the greatest basketball players of all-time learn from the world’s most famous designer? According to an interview with Bloomberg, the Black Mamba simply wanted to know how Ive approaches design and how he manages to see the world differently than everyone that makes hardware.

An NBA superstar reaching out to the world’s tech designer for help sounds like an odd fit, but Bryant says building an iPhone isn’t too different from developing a world-class basketball game because like building products, you approach both sequentially, piece by piece, to make it unstoppable.

Here’s the full interview:

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Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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