Netflix CEO: Instant Streaming On iPad Not A Priority

Tim Cox ()

Netflix CEO: Instant Streaming On iPad Not A Priority

Thanks for the Flickr Photo, Ross Catrow

Netflix instant streaming on the iPad? Not any time soon.

Netflix CEO Reed Hastings says, “Until we get our TV ubiquity and our Blu-ray ubiquity and we’re getting close on video game ubiquity, then we would next turn to the small screen. It’s just not a primary movie-watching (option). So it’s something we will get around to but it’s not in the near term.”

Even with iTunes’s thumb in the movie rental pie, Netflix instant streaming on the iPad needs to happen as soon as it drops. If I’m going to pay $15 for Wi-Fi on a plane I need to watch a couple episodes of Due South for it all to be worth it.

(via Yahoo! News)

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About the author

Tim CoxTim Cox is big time into coffee, craft beer, Super Street Fighter IV, and Apple products. He lives in Brooklyn with his loving wife and 5 beautiful kitties. He keeps track of the stuff he googles, gives advice on web marketing, and is pretty big on Twitter. He never updates his personal blog.

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Posted in iPad, News |

  • Grawlix

    Didn’t Sony say something like that about iTunes?

    Gr@w\!x

  • Daniel

    I can see why Netflix would be resistant. In the short term it’s added revenue. In the long term, it’s a shift away from their entire business model, especially with Apples recent acquisition of Lala. Print publishing will get on board because they have no viable alternative, but expect more of the same from music + movie labels and distributors.
    They’ll come around eventually because they’ll have no choice, but until then, expect foot dragging at every turn and more of these seat of the cuff disses disguised as long-term strategic plans.

  • MacRat

    First Netflix needs to get off the Microsoft liability and start using MP4 open standards.