Samsung Email: Steve’s Dead, Let’s Attack iPhone

steve

The Apple vs Samsung legal battle has been full of low points for both companies as they spare for global domination, but an email from Samsung’s VP of Sales fired off just two days after Steve Jobs’ death shows how heartless the war has gotten.

Shortly after Jobs’ passing in 2011, Michael Pennington, head of national sales for Samsung Telecommunications America, told company leadership in an email acquired by CNET that Steve’s death was the best opportunity Samsung was going to get to attack the iPhone.

Here’s the full email:

“Unfortunately, Steve Job’s [sic] passing has led to a huge wave of press coverage of Apple’s and iPhone’s ‘superiority,’ all created by the ‘passionate, tireless, perfectionist…’ The point here is that there is an unintended benefit for Apple, since the external messages by 3rd parties are all highlighting and/or supporting the consumer perception that Apple products are superior, since Jobs’ [sic] was such a visionary and perfectionist. What consumer wouldn’t feel great about purchasing a device developed by such a person.

“Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone. If there is no consensus on the approach I initially proposed, I will stop pushing, but I would like to better understand our strategy so I can align with that.”

A plan so ruthless it’d make the Lannister’s roar with pride.

Mr. Pennington has since left the company, along with four other high-ranking Samsung USA execs in the last two months.

About the author

Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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