Klout App Gets Big Update In Line With Service’s Recent Personality Change

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If you’re a Klout user, you’ve probably noticed the service’s huge switch in February: Instead of simply measuring your social-media popularity and throwing you free goodies when you’re ranked up, Klout now actively guides you on your way to Internet stardom by providing more insight and nudging you in the right direction through suggested shares.

Today the Klout iOS app followed suit, bringing all the service’s new features to the iPhone in a major update.

Just as with its web-based big brother, the iPhone app (there’s no iPad app yet) suggests content from around the web your audience might like — say, articles from National Geographic or Cult of Mac — then lets you schedule posting that content. It also provides feedback on which posts are getting attention, and how much, so you can tailor your feed to boost your Klout score.

Unfortunately, all of this is gleaned from Klout itself, as I wasn’t actually able to login to my Klout account via the iPhone app.

About the author

Eli MilchmanWhen he was eight, Eli Milchman came home from frolicking in the Veld one day and was given an Atari 400. Since then, his fascination with technology has made him an intrepid early adopter of whatever charming new contraption crosses his path — which explains why he's Cult of Mac's test editor-at-large. He calls San Francisco home, where he works as a journalist and photographer. Eli has contributed to the pages of Wired.com and BIKE Magazine, among others. Hang with him on Twitter.

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