When iTunes Radio launched last spring, music streaming services like Pandora and Spotify took cover from the impending Apple invasion, but radio streaming apps like TuneIn Radio might be in Apple’s sights now as well.
Starting today iTunes Radio will feature National Public Radio as its first news channel for the audio streaming service. NPR’s channel will feature a 24-hour live stream with news, along with pre-recorded shows, but it won’t be the only news channel in the iTune Radio lineup.
According to a report from Re/code, more news channels are on the way, with some local NPR broadcaster’s local stations offering their own channels soon within a week.
The NPR channel should go live today and will include shows like “All Things Considered” and “The Diane Rehm Show.” Down the line new features from the NPR mobile app might find their way into iTunes Radio, like on-demand programming adjusted to a user’s listening preferences and locations.
iTunes Radio has quickly become the third most used audio streaming service in the U.S., boasting 20 million free users, but is still looking to gain appeal as a paid service with iTunes Match. Music owners are paid per steams of their songs on iTunes Radio, but it’s unclear what kind of business relationship NPR- a non-profit organization – will have with America’s fattest cash cow.