Apple TV Announcement Coming In April, But Won’t Launch Till Holidays

appleTV
It’s been nearly two years since Apple has updated the Apple TV, but according to a report from Bloomberg fans will only have to wait until April to see a redesigned Apple TV with new interface and plenty of new channels to boot.

While Apple is aiming to unveil the new Apple TV by April, Bloomberg says it won’t be available for sale until the holidays. That release date could change though because Apple is in the processes of securing new agreements with programming and distribution partners.

The new device, which plugs into a television set, will have a faster processor than the previous version and an upgraded interface to make it easier for customers to navigate between TV shows, movies and other online content.

Hopefully that means its curtains for having to scroll through the long page of channel icons.

Last year we heard Apple was tied up with Time Warner Cable in the Apple TV update, and according to Bloomberg the two are close to securing a deal that will make more channels available on the Apple TV.

Apple is also negotiating with other potential partners as well, but ran into problems working with Comcast and DirecTV. Mr. Fixit Eddie Cue tried to convinces the companies to let customers use their Apple IDs for credentials instead of Comcasts or DirecTV’s systems.

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  • Steve LeVine

    Of course, stranger things have happened but it would be extremely un-Apple like to announce a hardware product six months (or more) from availability. The Mac Pro was an understandable exception and even though I’m sure Apple TV sales are pretty low right now, wouldn’t this almost kill the sales until the new one is released?

  • Luxlamf

    I have to say my Apple TV is nothing but a disappointment, I thought it was very good when I bought it a year 20 months ago but I bought a new Blu Ray player a few months later and it offered everything and More than it (and is a blu ray player) and the streaming of music to the device is horrible and the way Apple support deals with the 100′s of people with the same problem is to just neglect them, the apple discussion boards and support is full of people who just get no help at all. Too bad.

  • Paul Burt

    Of course, stranger things have happened but it would be extremely un-Apple like to announce a hardware product six months (or more) from availability.

    The original iPhone was announced in January 2007 but wasn’t on sale until June. This is very possible.

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Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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