BloomThat App Delivers Flowers Almost Instantly By Bicycle

bloomthat

BloomThat is a unique flower delivery service that harnesses the power of the bicycle to deliver a bouquet of flowers “in under 90 minutes” — pretty fast. But before you read on, there’s one big catch to using the brand-new BloomThat iPhone app to order roses on Valentine’s Day: Your sweetheart must be in the Bay Area — specifically in the tech (and bicycle)-rich towns of San Francisco, Palo Alto, Menlo Park, Mountain View or Sunnyvale.

So yes, BloomThat’s target area is tiny. But you’ll want them to expand: Apart from the lightning-fast, last-minute delivery, the service earns good karma by employing bike messengers to deliver the bouquets, all of which come in recycled burlap. The company also says as much as possible in the bouquets is sourced locally from what’s seasonally available. Bouquets start at $35 and are accompanied by a hand-written note.

Continuing the SF-area theme, BloomThat’s investors include former San Francisco 49ers quarterback Joe Montana; actor Ashton Kutcher is apparently also a backer. The service says it just received new funding and has plans for expansion.

About the author

Eli MilchmanWhen he was eight, Eli Milchman came home from frolicking in the Veld one day and was given an Atari 400. Since then, his fascination with technology has made him an intrepid early adopter of whatever charming new contraption crosses his path — which explains why he's Cult of Mac's test editor-at-large. He calls San Francisco home, where he works as a journalist and photographer. Eli has contributed to the pages of Wired.com and BIKE Magazine, among others. Hang with him on Twitter.

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