It feels like it’s taken forever for Siri Eyes Free — the in-car Siri functionality first unveiled in 2012 — to actually start popping up in a meaningful number of cars, but the new ad for the Chevrolet Equinox highlights Siri Eyes Free functionality in the wild… and shows how it can go horribly, horribly wrong for you.
John Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.