Apple’s Record Q1 Financials In Context


Once again, Apple has announced a blockbuster quarterthe biggest ever in Apple’s history. And the pundits say the company is in trouble? The numbers are huge though, and difficult to process.

Here’s what it all means, as a series of easy-to-understand charts.

That's a strong statement of growth, for sure.

That’s a strong statement of growth, for sure.

Apple just announced the best quarter in its history. Apple earned $57.6 billion in Q1 2014, an all-time high. And just look at the growth in revenues over the last five years. It’s absolutely astronomical. Apple has almost quadrupled Q1 revenues since 2010. In the last year alone, there’s been a big jump of $10 billion from last year’s first quarter. 

Historical data rocks.

Historical data rocks.

Here it is in more detail. This chart shows revenue and profits quarter-by-quarter since 2010. Revenue shows a strong upward trend, while profit tends to fluctuate a bit. Interestingly, you can see that the company made the same profit of $13 billion in the holiday quarters of 2012, 2013, and 2014.

iPhones rule the roost.

iPhones rule the roost.

Where’s all the money coming from? iPhones. Apple is making most of its revenues and profits from iPhones. 62 percent of the products Apple sells are iPhones, and 36 percent are iPads. Macs account for just six percent of the total pie. Apple is a mobile company, through and through.

  • bm

    First chart 2012 and 2013 revenue are wrong: plotted are 2011 and 2012 revenue.

About the author

Rob LeFebvreRob LeFebvre is an Anchorage, Alaska-based writer and editor who has contributed to various tech, gaming and iOS sites, including 148Apps, Creative Screenwriting, Shelf-Awareness, VentureBeat, and Paste Magazine. Feel free to find Rob on Twitter @roblef, and send him a cookie once in a while; he'll really appreciate it.

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