Apple added two new videos ads to its YouTube channel this afternoon – ‘Light Verse’ and ‘Sound Verse’. The two ads have been running on TV for a couple days now and are pared down 30-second variants of their new 90-second ‘Your Verse’ ad that debuted during the NFL playoffs.
As the name implies, Light Verse features a bunch of scenes featuring the iPad Air, light beams and enough lens flair to make J.J. Abrams proud. Sound verse focuses on, you guessed it, sound. Both ads also featureRobin Williams’ narration from Dead Poets Society.
Here’s Sound Verse: