Intel apologizes for Core i5 MacBook Pro contest confusion

Intel apologizes for Core i5 MacBook Pro contest confusion

A recent Intel contest ad “confirming” a forthcoming transition to Intel’s new Core i5 mobile chips for the MacBook Pro had all the hallmarks of a corporate gaffe…. and so it was. Intel has issued a statement, clarifying that they never meant to use MacBook Pros in the ad in the first place.

According to Spanish site faq-mac.com, which broke the story, Intel has now revised the promotion to give away HP Envy notebooks, which do contain a Core i5 chip, instead of the MacBook Pro. They’ve also apologized for the confusion, blaming the error on a lack of communication from their central marketing agency.

That’s not to say the Core i5 MacBook Pro isn’t likely to be unveiled sometime in the future… as usual, it just goes to show you can’t take a contest entry form as a prophetic glimpse into the future of Apple products.

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About the author

John BrownleeJohn Brownlee is news editor here at Cult of Mac, and has also written about a lot of things for a lot of different places, including Wired, Playboy, Boing Boing, Popular Mechanics, Gizmodo, Kotaku, Lifehacker, AMC, Geek and the Consumerist. He lives in Cambridge with his charming inamorata and a tiny budgerigar punningly christened after Nabokov's most famous pervert. You can follow him here on Twitter.

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Posted in MacBook Pro, News |

  • Mattzook

    Indian givers!